e.l.f. Cosmetics UK: Affordable Makeup & Skincare | Clean Beauty Products | e.l.f. Cosmetics

Skip to Content

e.l.f. Brand Toggle

Join Beauty Squad

& get Free Shipping on your first order!

Get 3 Free Gifts!

2 free with £35+, 1 additional with £50+!

Beauty Squad Replay

Review your iconic 2024 moments!

null

Get the soft-focus look of fan-fave
Halo Glow Liquid Filter
in an
ultra-fine pressed powder. 12 flexible shades.

WHAT'S NEW

Power Grip Matte Primer and Power Grip Primer

new! power grip
matte primer

The latest addition to the OG
makeup-gripping primer fam helps
reduce the look of excess oil
for a smooth-as-e.l.f. finish. Only the Power Grip lab’s matte scientists could bring
you all the OG makeup grip in a matte finish.

GET MATTE ABOUT IT

YOU MAY LOVE

BEST SELLERS

Joey King with family and wearing Power Grip Primer

Stick to your winning look all
season long
with game-changing
Power Grip Primer.

GET AN E.L.F.ING GRIP

Beauty Squad Exclusive

NEW REWARDS
JUST DROPPED!

Redeem your points for a free product.

e.l.f. Mini Enhancing Lash & Brow Serum

Mini Enhancing Lash
& Brow Serum

e.l.f. Monochromatic Multi Stick

Monochromatic
Multi Stick

e.l.f. Camo Concealer Sponge

Camo Concealer
Sponge

welcome to the beauty verse

Get instant access right here and wow. Where everyone can own their beauty, without compromise.

#elfingamazing