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New Arrivals

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All MakeupBest Sellers
FaceLipsEyes
Brushes & Tools
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All SkincareBest Sellers
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Ferida wears 64 Rich NeutralFerida wears 64 Rich Neutral
Callie wears 20 Light Cool
new!
Concealer under the skinfluence

Lightweight, creamy, just-right coverage. Hydrating & crease-resistant. Only £5 (!!!).

SHOP NOW

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dropping NEW arrivals on main. 
e.l.f lipstick

Hard launch with the latest:
a glassy highlighter, skinfluenced concealer & a luxe-as-e.l.f. lippie. 

e.l.fBookeli wears Cherry On Top
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e.l.fBookeli wears Cherry On Top
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e.l.f. Clean
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e.l.f Your 2025 Beauty Squad Replay hit rewind

You brought the looks, the vibes, and the receipts. 
Now it’s time to relive it all.

ROLL THE REPLAY